Publicity

• On blue and green backgrounds – white logo, on yellow – blue, on white – blue or black.
• The smallest width in digital space is 120px (full version) or 100px (short version of „Klaipėda AJC“).
• A safety zone is left around the logo – no smaller than the height of the letter K in the word „Klaipėda“.
• You cannot change colors, proportions, composition or font, rotate, stretch or use effects.
• The logo is not repeated in the same layout and is placed on one of the edges.

Klaipėda city identity palette #5 is used:

• Sea: #1EA0DC, #32BBE9, #5BC9ED, #84D6F2
• Shore: #FFEB94, #FFDE45
• Continent: #67C599, #35B177, #029E55, #027740

Different color palettes cannot be mixed together.

• Main font – Plus Jakarta Sans. When it is not available, it is used Arial.
• No more than 3 font sizes in one image.
• At least one intermediate thickness is left between font weights (e.g. Medium → Bold).
• The main text color is AJC blue. When it does not provide sufficient contrast, it is used white or black.
• Text on photos is placed in color blocks - this way it remains readable.

• Authentic, alive, youthful. The most important thing is real emotions, human connection and movement.
• Overly staged, formal, or promotional shots are avoided.
• Looking at the camera is not necessary.
• The environment acts as a context, not the main object.

• Color area offsets are an important part of graphic language. Within a single element, all offsets must be the same size.
• It is recommended to use no more than 5 offsets.
• The areas are composed horizontally or vertically, maintaining the established color sequence.